Tip of the day – Booking.com’s 2025 Travel Predictions

• January 3, 2025

According Booking. com, these are the key takeaways from the research 2025: 

• Authentic, off-the-beaten-path experiences
• Sustainability will be an even bigger priority
• A blend of wellness and adventure will drive travel choices
• We’ll plan trips around nocturnal, nature-based activities
• Family values will hold more importance
• Trips and experiences will need to cater for diversity

Here, we will  speak  more about the #1 travel trend that is Noctourism, a phenomenon which you meet it often in northern countries such as Iceland, Norway, Finland. But do you know that some months ago, in some Greek cities and villages (Serres, Karditsa etc) locals had the chance to see it too above their heads? So, you never know where you will  see it, even if it’s rare, just keep your head up!

Trend #1 – Noctourism is on the up
No, this isn’t just another way of saying we’ll all be taking red-eye flights in 2025 or that we’ll be holidaying in nightlife hotspots and partying until dawn. The trend of ‘Noctourism’ (nocturnal tourism) refers to travelling to experience the night in all its glory.

‘Noctourism’ will see travellers seeking out dark-sky zones with unprecedented enthusiasm to marvel at the solar system and engage in things like stargazing activities. And it’s not a handful of us, either – over 60% of the people we asked said they were considering visiting destinations with limited light pollution as a way to inch closer to the cosmos.

But this trend has another motivation – the weather. As global temperatures continue to rise and the heat of the day becomes uncomfortable for many (61% of respondents said they wanted to spend less time in the sun), especially when it comes to visiting crowded tourist traps, people will increasingly plan their trips around destinations that offer activities during cooler evenings and early mornings.

Across both city and rural destinations, ‘Noctourism’ will see existing attractions extending their opening hours to cater for changing visitor preferences (museum lates, for example) alongside a host of new experiences springing up to meet demand (organised stargazing tours, night markets, and opportunities to witness once-in-a-lifetime cosmic events).

Check the rest travel trends according Booking here!